MARKET FOR ADULT PRODUCTS IN INDIA

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sex toys in india

INTRODUCTION

India has introduced kamasutra to the world, the ultimate guide to love and sex. The word sex is still considered as a taboo. However, over the past decade with the change in the mindset of the people the concept of sex has become a bit more acceptable to the people.
They have started sex education in school. Parents have been more open to their children now when talking about sex. The awareness of this topic has seen a growth in people.

MARKET FOR ADULT PRODUCTS

The global market for adult products is expected to reach a huge mark of 52 billion dollars by 2020. Indian market is also not far away though. When the market was started in the year 2013 it had a total count of 210 million dollars. This is expected to reach 450 million dollars by 2020 making it one of the most profitable businesses in current date.

INDIAN RESPONSE TO ONLINE ADULT PRODUCTS

As mentioned earlier Indian generation now is more vocal when it comes to voicing their sexual preferences. They are very clear on what they want and they don’t. Indian couples have also shown an inclination of using adult products to enhance their sexual experiences without any hesitation and prejudice.
This is the reason for the spike in the graph of the adult products since it started in 2013.

INDIAN MARKET FOR ONLINE ADULT PRODUCTS

The metropolitan cities have shown a rise in demand when it comes to online shopping of adult products. To be frank, it is quite expected as people in the metropolitan cities have broader and open mindset and are inclined to try a lot of new things.
The surprise, however comes from the tier 2 and 3 cities which have also shown a noted increase in the demand of the online adult products. It is sometimes higher than the tier 1 cities thereby has proved to be promising. The increase in digital tech and lack of these products available offline have been regarded as the reason of the exponential growth in the graph.

According to sources, Maharashtra as of now is the biggest market of sexual wellness products with 42% revenue and 35% traffic followed by Delhi and Gujarat. Tier 2 and 3 cities of Maharashtra are contributing to 18% of the revenue.

CONCLUSION

The Indian market of adult products has shown a steady and promising growth since the past few years. With the growth of internet and the e-commerce sector many people have been interested in adult products. Not everyone is comfortable in purchasing these products from the neighbourhood. Therefore, we at …. pledge to provide the best quality products in effective and discreet packaging.
Despite the social stigma and hush hush affair attached to adult products Indian people and entrepreneurs have finally begun to see the exponential potential that is presented by this industry.
We at… believe in the immense growth and industry and intend to provide a healthier and more informative intimate life.